Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
What this Program offers
Topics will be Covered In this Course
Topics to be Covered
- Brief Introduction of Marketing and Digital Marketing
- Marketing Mix
- Offline and Online Marketing Channels
- What are the websites and types of websites?
- Application and types of mobile applications
- Types of products
- Impression, Reach and frequency
- Click, CTR, Conversions
- CPC and CTR
- Engagement Rate
- Organic and Inorganic Marketing
- On-Page SEO Checklist
- Off-Page SEO Checklist
- SEO toolkit – How to do keyword research
- Introduction to Social Media
- Types of Social Media Marketing
- Social media marketing case-studies
- Introduction to PPC and AdWords
- Types of Google Ads
- How to Setup google Ad
- A quick glimpse of Google Analytics
- KNN (K- Nearest Neighbor)
- SVM (Support Vector Machine)
- Logistic Regression
- Decision Tree
- Random Forest
- Naive Bayes
- Parameter optimization technique
- using Grid Search for parameter optimization
- Model Evaluation with various parameters
- SE, MSE, MAE, RMSE, R2 score, etc.
- Confusion Matrix, Accuracy, Precession, Recall, F1 Score
- K-fold Cross Validation
With Summer Internship Programs / Projects
Every Specialization includes a hands-on project. You’ll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you’ll need to finish each of the other courses before you can start it.
Choose Your Plan
Redirect Your Destiny
45+ Recorded Sessions
Problem Solving Assessments
Letter of Recommendation
Capstone Projects 2
Industry Verified Certificates
Upgrade your Resume
Achieve Domain Excellence
Common Questions Asked
The Tech Destiny is a new-age e-learning platform that focuses on benefitting the students with not only theoretical but practical knowledge as well. We offer online boot camps that can provide undergraduates and graduates, looking to advance their careers, with hands-on experience in the current industry requirements. Our students work on real-time projects with their mentors and gain insights into the current demand of recruiters’ needs, additionally, this helps them add weight to their resumes. But only working on projects is not enough, so we push them a step ahead.
Our training programs are curated and led by industry experts with more than 1O years of experience in their field. Working with professionals with a load of experience on their backs allows the aspirants to have an in-depth knowledge of the industry. This Bootcamp focuses on imparting not only key technical skills and knowledge, but also gaining an understanding of the work environment through internships. So when you step foot into the industry, you are already packed with all the required skills and enough experience.
Would you like to take part in our program, but aren’t sure that it would be a good fit for you? Our program is tailored in such a way that the Aspirants interested in any domain irrespective of their backgrounds, such as recent graduates, freshers, students, technology professionals, and non-technical professionals, are welcome to enroll in this program. We begin with strengthening your fundamentals and gradually take you through the Necessary modules and provide you with 24/7 help to finally turn you into a Master of your field.
This Bootcamp is a life-changing experience in itself as we can make you job-ready within 2 months of taking up the program, and not only that, we ensure our students land their dream job with our connection with 4O+ MNCs and placement assistance. So no matter where are you in your life, we will help you reach your destiny and make a fortune out of it.
Apart from Industrial training and Internationally valid certification, you get the opportunity to try your hands in a real-time work environment with an internship provided in the third month with placement assistance so you are ready to set your foot into the industry and land your dream job. You get trained by top mentors from the industry with a decade of experience on their back and our soft skills professionals help you ace any interview by leaving the nervousness outside the door and bringing out your best self.
There is an alarming 48% unemployment rate among engineers, a 93% unemployment rate for MBAs, and a 35% unemployment rate for graduates (with multiple degrees). This is not due to a lack of knowledge, but rather to a lack of exposure and experience. In addition to being outdated, Indian curriculums do not provide much practical information. Instead of teaching students, Tech Destiny aims to prepare them to be job-ready, with all the prerequisites for employment. We ensure that after our program, our students meet the professional standards required by top recruiters across the globe. We start with the fundamentals of the subject matter, so aspirants can gain a solid grounding in their field of choice regardless of their background.
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